FACTORS INFLUENCING THE DEVELOPMENT OF POSITIVE IMAGE OF PUBLIC OFFICERS
Master’s student of the North Caucasus Institute-Branch of the Russian Presidential Academy of National Economy and Public Administration
Doctor of Historical Sciences, Professor, Head of the Department of History, Law and Humanities. North Caucasus Institute-RANEPA
Abstract. The author of the article examines the factors that influence the formation of a positive image of civil servants in the Russian Federation. It was noted that for the formation and development of a positive image, civil servants must, along with professional skills and competencies, possess developed communicative competencies, a manner of good communication.
Keywords: positive image, public administration, civil servant, mass media, professionalism, competence,
Volume 6, Issue 2(22) p. 6-9 PDF