TIME PERCEPTION FOR FRENCH AND RUSSIAN ENTREPRENEURS IN THE LIGHT OF THE LACUNA THEORY
Institute of Linguistics and Intercultural Communication, Sechenov University
Abstract. Each culture has its own perception of time. This means that during an intercultural encounter, both parties may have a different relation to time. Researchers have been discussing these differences in perception and suggested their own classification (Hofstede 2005). Some of them have been modelled specifically for business (Trompenaar 1997, Meyer 2014) Indeed, such differences are likely to have a direct impact on international business. This is certainly the case between Russia and France, who are long-time business partners. While Russia can be considered a short-time oriented, synnchronic and flexible-scheduling culture, France is the opposite : long-term oriented, sequential and structuredscheduling.
Keywords: Time perception, Russian, French, international business, intercultural communication, lacuna theory